Very aptly named - The United Colors of Benetton - does it again. The new ad campaign from Italian clothing company United Colors of Benetton called “Unhate" is nothing but controversial. At first, the images are shocking. President Obama planting a kiss on Chinese President Hu Jintao’s lips. German Chancellor Angela Merkel smooches French President Nicolas Sarkozy, her nation’s economic rival. The images are digitally manipulated but they send a pointed message. The newly unveiled UNHATE Foundation seeks to promote a culture of tolerance and combat hatred around the world (quite obviously not the latest political scandal). Already a source of controversy - the images to me sends a direct message - UNHATE. The company is known for its striking, and often controversial, ads. Past ads have shown a priest kissing a nun, a white baby breast-feeding from a black woman and three human hearts with the words “white,” “black” and “yellow” printed over them.



I've always been a big fan of Benetton ad campaigns. In the world where there are discrimination's based on color, race, sexuality (legally and in personal level), the company promotes all colors, races, sexuality pointedly and with flair. It doesn't follow rules, as most of us would. Gays, Black, White, Yellow, Oriental, Aryans, Caucasians, Negros, Hispanics... all have a place in their ads and hence called The United Colors of Benetton instead of The Colors of Benetton. Big shoutout to UNHATE.
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